Developers can now sell their apps directly from Apple's websites, however not everyone can: Every Detail


Apple has announced a new policy that allows developers to offer their apps directly from their websites, bypassing the App Store review process. This move has been welcomed by many developers who have long been frustrated with Apple’s strict guidelines and revenue-sharing model.

Who Can Offer Apps Directly?

While this new policy is a step in the right direction for many developers, it is not available to everyone. Only developers who meet certain criteria will be able to offer their apps directly from their sites. These criteria include having a track record of quality apps, complying with Apple’s guidelines on privacy and security, and providing a seamless user experience.

How Does It Work?

Developers who are eligible to offer their apps directly will be able to provide users with a link on their website that allows them to download the app without going through the App Store. This means that developers can now promote their apps more effectively and have greater control over how they distribute them.

Benefits for Developers

This new policy offers several benefits for developers, including:

  • Increased Revenue: By offering their apps directly, developers can avoid paying Apple’s commission fees, which can range from 15% to 30% of sales.
  • Greater Control: Developers have more control over how they market and distribute their apps, leading to increased visibility and downloads.
  • Faster Updates: Without having to go through the App Store review process, developers can push out updates more quickly and efficiently.

Potential Challenges

While this new policy is certainly a positive development for many developers, it does come with some potential challenges. These include:

  • User Trust: Some users may be hesitant to download apps outside of the App Store due to concerns about security and trustworthiness.


In conclusion, Apple’s decision to allow developers to offer their apps directly from their sites represents a significant shift in its approach to app distribution. While this move offers numerous benefits for developers, it also raises questions about user trust and security. It will be interesting to see how this policy evolves in the coming months and how it impacts the overall app ecosystem.

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