Advanced Digital Marketing


The Simplilearn Digital Marketing Masters Program gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience.
by admin
Free
12h
0 Lessons
0 Students

Course description

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Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. The program provides access to 35+ live instructor-led online classes conducted by multiple expert trainers. You will also get access to highest quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skill set.

Key features

SEARCH ENGINE OPTIMIZATION (SEO)

a. Introduction to SEO

1) How Search Engines Work

  • Indexing & Crawling Basics
  • Optimizing Crawl Budget

2) Intro to SEO

  • Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)
  • What is Off-page SEO / Link Building (Social, Content-based, PR)

3) Keyword Research

  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify SeedKeywords, Collect metrics, Map
  • Keywords
  • Google Keyword Planner Tool

4) Schema Markups

  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organization, Website, BlogPosting,
  • LocalBusiness
  • How Schema shows up in SERPs

c. On-page SEO

1)  HTML Basics

  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG

2) On-page SEO

  • Title, H1, Meta Description, Keyword Usage
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

3) Technical SEO

  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects

4) Mobile SEO

  • App Store Optimization
  • Mobile Websites : Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search

4) Local SEO

  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local listings / citations

5) SEMrush.com Backlink

  • Backlink audit of one website
  • How to audit backlinks of competitors and gain

b. Off-page SEO

1) Link Building

  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics

2) Social SEO

  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other social channels for SEO

d. SEO Audit, Tools, Measurement

1) SEO Audits

  • What are SEO Audits.
  • Different Types of SEO Audits.
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit

2) Google Search Console

3) Algorithm Updates

  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO

4) Measurement with Google Analytics

  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting

5) SEO Resources, Careers in SEO

  • Top Blogs to follow for SEO
  • Free Learning Resources-Moz, Google Analytics
  • A career in SEO

What You Get

  • Future Ready Syllabus
  • Practical Approach
  • Practical on Live Projects
  • Trust Support
Working Hours

  • Monday9am - 6pm
  • Tuesday9am - 6pm
  • Wednesday9am - 6pm
  • Thursday9am - 6pm
  • Friday9am - 6pm
  • SaturdayClosed
  • SundayClosed
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